What "turnkey" means
A turnkey restaurant opening is the full cycle of work from idea to the first guest. The client receives a ready, working business instead of months of solving hundreds of issues on their own.
It is a single integrated process in which every stage is connected to the others. When one team is responsible for the entire project, the result is always better than when different contractors work in isolation.
Stages of a turnkey opening
1. Concept and strategy
The first and most important stage. This is where the following are defined:
- Positioning and target audience
- The venue format and cuisine style
- Price category and business model
- Name, brand identity, tone of voice
Without the right concept, even an ideal interior and a professional team must still be backed by a commercial strategy.
2. Business plan and financial model
A detailed financial plan with a calculation of investments, a revenue forecast, the break-even point, and the payback period. A document on which all subsequent decisions are based.
3. Finding and preparing the premises
Help in choosing a location, taking into account foot traffic, the competitive environment, and rental rates. Technological design of the kitchen and dining room — a critical stage that determines operational efficiency for years to come.
4. Interior design
Creating a one-of-a-kind space that matches the concept and creates the right atmosphere. From the mood board to working drawings for contractors.
5. Equipment and fit-out
Selection and procurement of equipment: kitchen, bar, ventilation and air-conditioning systems, POS system, lighting, furniture. Working with proven suppliers guarantees quality and optimal prices.
6. Menu development
Creating a balanced menu that takes into account the concept, the target audience, and financial metrics. Every dish goes through testing and costing. An optimal food cost is built in from day one.
7. Staff recruitment and training
Recruiting key positions: head chef, manager, bartender. Building the full team. Comprehensive training: service standards, the menu, sales techniques, teamwork.
8. Launch marketing and PR
A launch marketing strategy:
- A soft opening for press, bloggers, and opinion leaders
- An SMM campaign and content plan
- Targeted advertising
- Work with local media
- A loyalty program from day one
9. Launch and support
The grand opening and the first weeks of operation under the team's supervision. Real-time process adjustments, working with reviews, fine-tuning the menu and service.
Advantages of the turnkey format
- Speed: 30-45 days instead of 3-6 months on your own
- Savings: budget optimization of 15-25% thanks to experience and connections
- Quality: proven solutions instead of trial and error
- Accountability: a single contractor is responsible for the entire result
Our delivered projects
Among the brightest examples of a turnkey restaurant opening:
- MAFIA — 41 restaurants across Ukraine, a TOP-3 chain
- BAO Lviv — a modern Asian restaurant, opened in 35 days
- Nam — Vietnamese cuisine in Kyiv with signature design
- Georgia — authentic Georgian cuisine
All venues reached profitability in line with the business plan or faster.
